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Mortein, with the support of the Ministry of Community Development, Mother and Child Health is to host an event at Northmead Primary School in tribute of World Malaria Day taking place on the 25th April, 2014. For Mortein- a leading insect repellent brand in Zambia- education and awareness are key factors in combating the malaria epidemic. This year, as part of their corporate social responsibility efforts, Mortein has decided to focus on educating the children of Zambia on malaria prevention, as children are particularly vulnerable to the disease. In order to maximise their impact on the young learners, Mortein will be hosting an interactive, fun and educational game- “The Mosquito Run”- that reinforces the message of protecting oneself against Malaria. Parents, administrators, teachers and the media are all invited to join in the festivities, where refreshments will be provided.
At the event, Mortein will host various representatives of the Ministry of Health as they shed some light on the programs that the Ministry and its subsidiaries have provided in order to combat Malaria. Mortein will also have a representative to present insights on the future of Malaria and the company’s contribution to fighting it, thereby highlighting the Mortein Against Malaria Campaign.
In addition, Mortein will be making a generous donation of 1,000 mosquito nets. Product hampers will also be donated to the school, including both young pupils and teachers, as well as to the media and general public.
About Mortein’s Work in Zambia and Africa
Whilst significant progress in malaria control has been achieved in Zambia, it has not been sustained in all parts of the country; lapses in prevention coverage have led to a resurgence of infection and illness in rural areas of the Nation. Children are the most vulnerable demographic, with three children dying from malaria each day in Zambia.
The Mortein Against Malaria Campaign is a program that engages with community leaders and community health workers, under which Mortein has so far contributed upwards of ZMW150,000 towards malaria relief and education. As part of this campaign, community health workers have mobilised a door-to-door malaria awareness program that is aimed at educating the community on how to effectively prevent the disease. Those who show signs and symptoms of malaria infection are encouraged to seek treatment at their nearest health centre. Campaign materials have included posters, booklets and t-shirts and have all been distributed to help encourage greater awareness and action in the area.
Mortein has also founded numerous different corporate social responsibility projects that target high risk malaria zones. These programs have been successfully implemented across Nigeria, Zambia and Kenya.
About Mortein
Mortein is a leading household brand of insect repellent products and is a division of Reckitt Benckiser. For more information about Mortein, visit www.mortein.co.za
