CNN has started beaming and selling Zambia’s tourism reality and potential abroad – Masebo

CNN, one of the three major cable news channels in the world has started beaming and selling Zambia’s tourism reality and potential abroad says Tourism Minister Sylvia Masebo in an interview.
Ms. Masebo who is in the middle of promoting Zambia’s tourism ahead of the coveted UNWTO said the 60 second prime time commercials are now showing on the second largest cable channel constantly.
“I am happy to say we are on CNN now and we are also on BBC,” Ms. Masebo said, “we want to heighten global attention on Zambia as much as possible and we also want the outside world to know that there’s tourism in Zambia beyond the Victoria Falls.”
Ms. Masebo said she was happy that Zambia, “is not only being show cased in foreign media now for an international audience but also here locally in newspapers such as yours (Daily Mail), Times of Zambia, The Post and ZNBC.” CNN which is second to Fox News but ahead of MSNBC has a prime time viewership of about 1.1million people around the world and the numbers are rising.
Ms. Masebo did not disclose the amount the Zambia Tourism Board is paying for Zambia’s presence on cable TV but maintained that whatever the price, the returns would be higher.
Zambia is set to co-host the UNWTO in August which is expected to draw some more than 4000 international delegates that are likely to spend substantial amounts of money in Zambia and Zimbabwe