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Global Handwashing Day is celebrated across the world with the purpose of reminding
people about the importance of effective hand washing.
This year, Dettol, one of the most trusted hygiene brands in the world, is supporting Global Handwashing Day in Zambia with the launch of ‘Dettol School Hygiene program’. The program, which was started on 1st October 2014 in Lusaka, enjoys the support of Ministry of Education and Ministry of Health in Zambia.
Mr Rakesh Kumar, Dettol Marketing Manager Southern Africa said ‘Every year, we lose thousands of children to illnesses that can be avoided through simple act of keeping hygienically clean. Good hygiene habits and use of Dettol has shown to reduce illnesses by up to 75%. Hygiene starts from the simple act of hand washing and that is why, Dettol pledges to teach good hygiene habits to 500,000 school children in Zambia over the next few years.”
Dettol’s School Hygiene Program is structured to appeal to young children, teaching them six steps of hand washing in a very engaging and informative way. The program has been running in other African countries having educated over 10 million children.
Studies have proven that Hand washing with soap is the most cost effective way to prevent life threatening diseases like diarrhoea and acute respiratory infections (ARI).
The Global Handwashing Day was initiated internationally with the objective of reducing childhood mortality rates related respiratory and diarrheal diseases by introducing simple behavioural changes, most important of which is hand washing with soap. Making hand washing with soap before eating and after using the toilet an ingrained habit was projected to save more lives than any single vaccine or medical intervention, cutting deaths from diarrhoea by almost half and deaths from acute respiratory infections by one-quarter.
Dettol, BE 100% SURE!
For more information contact:
Shamim Mallik
+260 97 6080063
