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THE launch of the digital migration has been postponed to a later date awaiting President Edgar Lungu’s return home, Information and Broadcasting Services Permanent Secretary Godfrey Malama has said.
The launch was scheduled to take place today.
The President proceeded for his routine medical checkup in South Africa after attending the African Union Heads of State summit in Johannesburg.
Mr Malama said this during a special interview on Zambia National Broadcasting Corporation (ZNBC) aired yesterday.
He said the migration from analogue to digital will enhance access to information for the people of Zambia.
Mr Malama said the shift to digital is critical to improving broadcasting standards as well as improving access to information.
“With the coming of digital migration, access to information will increase and therefore ethical broadcasting will be important and I would like to urge producers to know what is required as we move from analogue to digital,” he said.
He said the onus was now on the broadcasting industry to step up their efforts and ensure that high standard information was being transmitted to members of the public.
He also called for adequate coverage of local news which should cater for around 35 per cent of the broadcasted content.
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