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The Zambia Road Safety Trust (ZRST) has attributed the escalating road traffic accidents and injuries to the unprecedented high levels and rates of motorization in the country.
Trust Chairman Daniel Mwamba said this in a statement released to ZANIS in Lusaka today.
Mr Mwamba charged that Zambia ranks high on the global rate of deaths and injuries resulting from road traffic accidents.
He said over 2,000 fatalities in road accidents are recorded annually and that the situation had degenerated into a public health crisis.
Mr Mwamba said his organization would embark on a road safety campaign aimed at improving child road safety in the country.
He said his organization will work in partnership with PUMA Energy Foundation and the International road safety NGO – Amend to implement the road safety programme to change unsafe behaviours on the roads in order to protect school going children from road traffic injury.
The Road Safety Trust will on Friday October 31, 2014 launch a child road safety programme at New Kanyama Primary School in Lusaka before being rolled out countrywide.
Mr Mwamba said the Road Safety Trust believes that the project will save lives and protect young children who are at great risk of road traffic injury.
And PUMA Energy Foundation Executive Director Vincent Faber expressed optimism that the partnership between the Zambia Road Safety Trust and Amend will help in educating Zambian children on the dangers of the road .
Mr Faber hoped that safety messages would be prioritized in the implementation of vital road safety activities across the country in order to foster road safety.
