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MTN Zambia announced the launch of its loyalty programme dubbed Yako ni Yako. Offered as a lottery, MTN customer numbers will be randomly drawn to stand a chance to win prizes starting from ZMK 5 talk-time up to ZMK 200,000. Under the Yako ni Yako programme, pre-paid customers are required to send the letters MTN to 558, charged at ZMK 1.80. MTN will then conduct a random draw from its customer base to pick a lucky customer number for the day. The drawn number will then be matched to any of the numbers that was charged for that day. Seven matching numbers wins ZMK 200,000, six matching numbers wins ZMK 10,000 and five matching numbers wins ZMK 5,000. Other prizes in talk-time are four matching numbers for ZMK 25 talk-time, three matching numbers for ZMK 10 talk-time and ZMK 5 talk-time for two matching numbers.
