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Alliance for Better Zambia (ABZ) president Father Frank Bwalya has noted with concern that some sections of media have abandoned media ethics in their reporting on certain issues.
Father Bwalya has told Qfm News in an interview that certain stories being published in some sections of the media leave much to be desired.
Father Bwalya who is also a journalist by profession says it is only right for journalists and media houses to promote objectivity and accuracy in their reporting.
He notes that the current crop of journalists should aim at informing the public with facts and not their own words or opinions.
Fr Bwalya has since advised journalists to keep their integrity by being factual and objective in their reporting.
U have 2 be strong in this game,dont blame the media cos ur nt da expert in dat area,find other means of drawing pipo’s attention