The Media Liaison Committee has given the three public media institutions ten days within which to change and live up to their mandate of serving the public failure to which the committee will seek legal redress.
The Media Liaison Committee Chairperson Enock Ngoma says the committee has faith in the courts of law to prevail over ZNBC, Times of Zambia and Zambia Daily Mail.
Mr. Ngoma says while the committee demands ethical conduct from ZNBC, Daily Mail and Times of Zambia, the private media equally had a task of being fair and equal in coverage.
But Information and Broadcasting Services Minister Chishimba Kambwili says the committee can go ahead and sue.
Mr. Kambwili ,who is also Chief Government Spokesperson says ZNBC, Times of Zambia and Zambia Daily Mail are objective in their reporting.
With Reference to ZNBC, Mr. Kambwili said unlike other media that are always reporting against government, the public broadcaster strives to cover all political parties.
He wondered why the Media Liaison Committee has failed to site some private media organization that champion the interest of the opposition.
Mr. Kambwili says the duty of the public media is to serve the masses and ZNBC has been striving to do this.