Minister of Information and Broadcasting Services Joseph Katema said now that the policy has been launched, it will accelerate the migration.
He was speaking yesterday in a speech read on his behalf by his deputy, Poniso Njeulu, during the launch of the digital migration policy.
“Government is confident that it will migrate from analogue to digital before June 17, 2015,” Dr Katema said.
He said migrating from analogue to digital is a mammoth task, but that the country will successfully do so.
Dr Katema said Government wants to overhaul the broadcasting industry and digital migration is one of the ways of doing so.
He said the benefits of digital migration include the creation of jobs for the arts industry.
“Digital migration will encourage the development of local content because it is efficient compared to analogue, which allows only one frequency,” Dr Katema said.
And Dr Katema has directed the Zambia Information and Communication Technology Authority (ZICTA) and the Independent Broadcasting Authority (IBA) to set up standards in readiness for the digital migration.
Several media heads, including Zambia Daily Mail managing director Bryson Mumba, attended the launch.
And speaking earlier, IBA director-general Josphine Mapoma said digital migration has not fully been understood by many people, including journalists.
Ms Mapoma called for extensive sensitisation on the subject.
Meanwhile, Mr Njeulu says Government’s vision is to have a free, ethical and socially-responsible media.
Zambia Daily Mail